Louis Vuitton’s creative director Pharrell Williams transformed the Paris International University City into an artificial beach with giant wave installations and sand-covered seating. The collection, titled “A Dandy Experience,” merged California surf culture, travel spirit, and French dandy elegance. Pharrell relaxed traditional suit silhouettes, featuring travelers between city and coast through loose double-breasted suits, knitwear, hoodies, and functional jackets. Wetsuit materials and high-performance tailoring fabrics were used interchangeably, with worn, patched, and sun-faded effects simulating the life of surfers. The choice of materials was surprising given the 39-degree Celsius heat—thick leather, wool knits, and corduroy took center stage, creating a stark contrast with the weather and perfectly embodying the brand’s “Bohemian surf spirit” that transcends seasons. Accessories included surfboards, skateboards, and bicycles replacing leather bags,塑造 a male image existing between the financial district and a surf spot. The brand also announced support for a coral restoration project in French Polynesia, planning to plant 1,000 corals.

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